Simplicity is essential to web design
Simplicity is one of our guiding design principles. By focusing on the useful information and the main things users want to do – carefully selecting elements to be emphasised – interfaces become easier to to use and navigate.
We stick to standards
Conforming to standards has helped guide the Web to realise its full potential. Following the tremendous growth of the web from its original specifications authored by Tim Berners-Lee, many design and coding standards have since been established – enhancing the internet user experience.
We focus on usability
Usability is critical to user-centred design. When users are interacting easily with a user interface, they hardly notice it is there, the interface almost disappears, concentrating fully on their goal.
Our websites are accessible
Creating websites that are accessible – making the Web available to everyone – is our guiding philosophy. The Web has enormous potential for disabled people: it offers a full range of information, services, entertainment and social interaction; enabling them to enjoy more independence by helping them do many things they could not otherwise do. Online shopping and internet banking are good examples.
Our websites and contents are findable
Success on the Web is largely determined by being found or located by your target audience. With millions of pages on the Web, websites need to help users find content and search engines find your website.
We use open source software and operating systems
Open source applies to software for which the source code is freely available to view, make changes to and redistribute. Open source software is developed and maintained by a community of developers and users, motived by a desire to create good software rather than making a profit.