Web and Design Standards
Need for conventions
Conforming to standards has helped guide the Web to realise its full potential. Following the tremendous growth of the web from the original specifications authored by Tim Berners-Lee - external link, many design and web coding standards have since been established – enhancing the internet user experience.
Design standards and conventions help users navigate web interfaces by making them less confusing, increasing users’ sense of confidence on websites. When users arrive at your site, they assume that it will operate the same as other sites they have visited. Examples of established design standards and conventions that have evolved:
- Page design elements e.g. logo on upper left; links underlined - external link; search box on upper right/left
- Navigation e.g. top and left menus; tab navigation; drop-down menus
- Main types of information e.g. About Us and Contact Us
Web standards have become an excellent mark of quality in the web development community. We design and build to web standards. This lowers the cost of development and delivers sites that are accessible to more people and that work across multiple browsers and internet devices.
The technological underpinnings of the early Web preceded industry standards. Web standards are technical criteria for creating and interpreting web-based content, established by the World Wide Web Consortium (W3C) - external link and other standards bodies. The structural and presentational languages that make up web standards are important for consistency and accessibility via multiple platforms and internet devices.