Design Process

Design for users

We follow a User-Centred Design process, a design philosophy in which users’ needs, interests and behaviour define the foundation of their website in terms of content, site structure and navigation.

Web Simplicity user-centred Design design process
Users should be involved in every stage of the project

Our process

  • Analysis Phase
    • Gather information about audience: characteristics, experiences, questions
    • Gather tasks: what functionality website needs to support
      • Evaluation: usability study
  • Design Phase
    • Conceptual design: paper prototypes and wireframe designs
      • Evaluation: usability study
    • Visual design: visual and interactive designs
      • Evaluation: usability study
  • Build Phase
    • Convert content to HTML
    • Build templates, test HTML5 outlines, responsiveness
      • Testing, browser testing

Saving costs

A design strategy that takes users and their needs into account, testing with users, has great business and productivity cost-benefits*:

  • Development
    • Reduced time and cost to produce only relevant functionality
    • Reduced cost of future redesign of the system
  • Sales
    • Competitive edge of marketing usable products
    • More satisfied customers
  • Use
    • Reduced task time and increased productivity
    • Reduced correction of user errors
    • Reduced user training time
  • Support
    • Reduced costs of producing training materials
    • Reduced time providing technical support

*Source: Test and Data Services (PTY) Ltd