Services

Design

The goal of a website is to communicate

A website needs to communicate its message and value proposition in a functional and aesthetically pleasing way that helps users absorb and understand it. The way we interact with a website is through its visual design – the user interface. Interface design is communication-orientated graphic design and is concerned directly with the user’s experience – not only aesthetics:

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To design is much more than simply to assemble, to order or even to edit: it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse.
Paul Rand, Logocentrism

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The user interface shapes the information and our interactions. Good design creates engaging and efficient user experiences, which starts by organising; a clear hierarchy helps guide the user through the information.

Website design

We aim to create beautiful and usable website interfaces, based on our philosophy of simplicity. We don’t try to control our designs, make them pixel perfect; on the Web you can’t because of the many browser display variations and device screen resolutions. Rather we embrace those limitations and build flexible layouts that can shrink and change depending on how they’re being viewed.

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The Web’s greatest strength, I believe, is often seen as a limitation, as a defect. It is the nature of the Web to be flexible, and it should be our role as designers and developers to embrace this flexibility, and produce pages which, by being flexible, are accessible to all.
John Allsopp, A Dao of Web Design, A List Apart

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Some of our website designs explore grid-based layouts – like www.joburgluxurysuites.com, www.jouberts.co.za and www.ajmining.co.za. Grids add order and consistency to the information. Although grids originate from print, the design concept is particularly effective as a digital design tool.

Grid-based interfaces help reinforce clear focus, organising user interfaces. They help create consistency, which is very important for good usability. Adding new content is also easier as the grid creates a framework for the various content elements.

Brand consistency

It is important that in any website project there is consistency across brand elements. That relationship could be a logo, brochure or annual report – the website being a continuation of that brand design.

View our website design portfolio

Logo design

From time to time we work with clients who don’t have a logo or who are in the process of re-branding themselves. Then we take on the challenge of creating a new identity using our design skills.

View our logo design portfolio