The goal of a website is to communicate
A website needs to communicate its message and value proposition in a functional and aesthetically pleasing way that helps users absorb and understand it. The way we interact with a website is through its visual design – the user interface. Interface design is communication-orientated graphic design and is concerned directly with the user’s experience – not only aesthetics:
The user interface shapes the information and our interactions. Good design creates engaging and efficient user experiences, which starts by organising; a clear hierarchy helps guide the user through the information.
We aim to create beautiful and usable website interfaces, based on our philosophy of simplicity. We don’t try to control our designs, make them pixel perfect; on the Web you can’t because of the many browser display variations and device screen resolutions. Rather we embrace those limitations and build flexible layouts that can shrink and change depending on how they’re being viewed.
Some of our website designs explore grid-based layouts – like www.joburgluxurysuites.com- external link, www.jouberts.co.za - external link and www.ajmining.co.za - external link. Grids add order and consistency to the information. Although grids originate from print, the design concept is particularly effective as a digital design tool.
Grid-based interfaces help reinforce clear focus, organising user interfaces. They help create consistency, which is very important for good usability. Adding new content is also easier as the grid creates a framework for the various content elements.
It is important that in any website project there is consistency across brand elements. That relationship could be a logo, brochure or annual report – the website being a continuation of that brand design.
From time to time we work with clients who don’t have a logo or who are in the process of re-branding themselves. Then we take on the challenge of creating a new identity using our design skills.