Thoughts

Article

Till checkout sign thoughtless act

By Eric Brindeau,

I saw this while waiting at the till checkout at my local supermarket and snapped it with my cell phone.

Closed sign at till checkout placed conveniently on magazine rack
Closed for now – till checkout sign placed on magazine rack

This is a good example of a thoughtless act. Conceived by Jane Fulton Suri, Chief Creative Officer at IDEO, Suri is the author of a book about thoughtless acts; the subtle and amusing ways that people react to the world around them.

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Thoughtless acts are all those intuitive ways we adapt, exploit, and react to things in our environment; things we do without really thinking.
Jane Fulton Suri, Thoughtless Acts (second cover)

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